What’s more, SEO doesn’t expire. Unlike paid online ads that stop bringing in traffic when the campaign is over, well-managed SEO can continue to bring high-quality traffic to your site over time.
All industries have competition. Just as you would study your competitors’ print marketing strategies, you should study their SEO strategies. Websites like Moz and SEMrush allow you to see what keywords your competitors rank for, how many pieces of content they have, their linking strategy and much more. Once you narrow your focus to the keywords that are most relevant to your industry, you can create a strategy to outrank your competitors.
One way to do this is to look for opportunities where your competitors fall short (e.g., using a keyword for which they don’t rank). Identify clear openings for you to increase your SEO around that word or phrase to grab some extra visibility in Google searches.
The number of mobile searches increases daily. By Q2 2021, 61 percent of all searches were conducted on a mobile device. But how does that translate for businesses? If your site is not optimized for mobile use, you risk being ignored by more than half of your target audience. Not only that, Google will automatically rank a mobile-optimized website higher than one that is not. While your website may look great on a PC, load times and screen sizes change dramatically with the many different brands and designs of mobile devices, and it’s no longer optional for businesses to develop and maintain a mobile-friendly digital presence.
Some tips to increase the user experience on a mobile device include
You’ll learn these best practices and more ways to make your site mobile-friendly through the hands-on curriculum at Berkeley Digital Marketing Boot Camp.
Even with a strong SEO strategy, building customer trust in your brand takes time. Invest in quality content for your readers to become a trusted source for up-to-date information. This can improve the way consumers view your business and, in turn, increase your ranking.
Google isn’t just looking for specific words for ranking your site, it also looks for how often and how authoritatively you interact with your audience. Google considers how you support your site visitors — even if they don’t ultimately purchase from you. The three-prong strategy Google uses to rank websites is EAT — expertise, authoritativeness and trustworthiness. What it translates to is: It doesn’t matter how often you use a keyword if your content is useless to your audience.
Engagement takes time, but it should pay off with a bigger market share and higher rankings in search results. Make it easy for visitors to get in touch with you by adding contact pages, Google maps and comment-enabled sections. Foster healthy conversation and give solid feedback. Create content that people want to share because they value what they learned.
When you supplement organic searching with paid, inbound or outbound marketing, your SEO strategy may reach new heights. Since content is important, it’s good to keep a bank of written resources to create marketing materials that provide useful information and answer relevant questions. Your first page Google ranking may increase a potential customer’s trust — no matter how they originally found your business.
Monitoring your SEO also gives you insights into industry trends as they develop. You’ll see when popular search terms change, what information people find most valuable and what stops them from committing to a purchase. Pain points should become obvious as you carefully monitor Google rankings and SEO.
If your business is also engaging in paid search advertising, your site could appear more than once on the first page of search results if your paid ad ranks in the top Google results and your organic SEO rankings are high. Paid ads appear first, with organic search results directly underneath.
SEO isn’t just for online businesses. Whether people search for a new shirt or a place to eat, they typically go to Google (or another search engine) first. The “near me” search option on Google uses an individual’s location to determine the service that best fits their search query. According to Google, 88 percent of people who perform “near me” searches on mobile will visit the store within one week, and 76 percent will visit within a day. That’s a lot of new customers to be gained through the right SEO strategy!
If your business has a physical location, make sure people can find you online, which can help lead to increased traffic in your store. Make sure Google knows your location and the kinds of services you provide to increase traffic to your brick-and-mortar location.
Propelling Your Business to New Heights
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