Search engine optimization, commonly known as SEO, is the process of optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases.
SEO is an important part of any digital marketing strategy, as it helps businesses to increase their visibility and reach online.
When you optimize your website for search engines, you increase your chances of ranking higher in SERPs for relevant keywords and phrases. This, in turn, makes your website more visible to potential customers and can help drive more traffic to your site.
Good SEO involves optimizing your website’s content and structure to make it easier for users to navigate and find the information they need. This can lead to a better user experience and can help keep visitors on your site for longer, increasing the chances of them converting into customers.
When you rank higher in search engine results pages, you are more likely to attract high-quality traffic to your website. This means that visitors are more likely to be interested in what you have to offer, and are more likely to convert into paying customers.
Unlike paid advertising, which only lasts as long as you are willing to pay for it, the benefits of SEO can last for years. By investing in good SEO practices, you can create a sustainable source of organic traffic to your website, helping you to achieve long-term success.
In today’s digital landscape, competition for online visibility is fierce. By investing in SEO, you can gain a competitive advantage over other businesses in your industry and increase your chances of success.
Without SEO, there is very little chance that you will be able to attract a continuous stream of new, organic (non-paid) customers to your website, in essence forcing you to rely solely on Paid advertising methods or perhaps social media efforts. Ultimately, you want both organic and sponsored results, and you want to be positioned in the top 3 spots of Google’s organic listings (and the top 3 ads). Though PPC marketing (Google Ads) is very important and beneficial, and a large part of our work, for the remainder of the page, we’ll focus solely on SEO.
82% of mobile users search for a local business and local searches lead 50% of traffic to visit stores within one day of the search. (Google, 2014) (Source: https://www.hubspot.com/marketing-statistics) Marketing locally is important not only for generating traffic, but relevant traffic that results in leads and potential business.
Content creation is arguably one of the most important aspects of SEO. Relevant, high-quality, and regularly produced content is essential for landing a high position at Google. I create content and topics relevant to your business to attract targeted audiences.
Understanding Your Business & Its Needs, Marketing Research & Strategy Creation
As SEO consultants & developers, I can offer a wide array of specific tactics, some you might have heard about, that are involved in the search engine optimization process. SEO used to be all about keywords and for a few minutes, keyword stuffing used to actually produce rankings (but not necessarily results). Then it became all about getting as many backlinks to your site as possible, but not any longer. Today, SEO is all about understanding searchers’ search intent and creating your site, and content, in a way that gives visitors a high-quality experience that matches that intent.
To do this, we need to understand your business and its needs. What are your goals? What do you offer? What kind of traffic do you want to attract? These questions are just a small part of our comprehensive intake process that we use not only for SEO but actually for website design and development, branding, pay-per-click campaign development, and so on. With a thorough understanding of the kind of traffic you want, we begin researching search engine data related to your field, services & products. At the same time, we are also analyzing your current website for its strengths and weaknesses (what it has working for it, what’s working against it, as well as what it’s missing) and we begin formulating a strategy of how to optimize your site.
The on-site component is one part of the SEO puzzle. Optimizing architecture, page speed, meta tags, content, internal links, mobile responsiveness, and many more elements. The off-site component relates to your site’s relative importance and authority in a sea of millions of related competitive websites. Some of these signals are the relevance, quality, and quantity of links pointing at your site (backlinks), search engine engagement, social media presence and engagement, and several more.
Propelling Your Business to New Heights
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